Marketing Business Partner

Here at genU we're a group of passionate, driven people who want everyone's lives to be happier and healthier, especially people with disabilities, the ageing and those experiencing disadvantage. We operate solely for community benefit and invest back into the same communities in which our services are delivered.

genU welcomes diversity, including diversity of race, culture, spirituality, gender, age, identity, ability, and sexuality. We are committed to providing a welcoming, innovative, safe, empowering and respectful environment for all and living these values each and every day.

Hey You!

genU is looking for a passionate candidate to assist sit within the dynamic Marketing team, which operates across Australia.

The Marketing Team operates within the wider Marketing, Communications, Events, Fundraising, and Inclusion team, all driven by growing awareness, driving enquiries, and directing funds to continue to support genU's programs and opportunities for our clients.

The Marketing Business Partner pivotal role that shares responsibility for the overall execution of the organisation’s marketing strategy and the achievement of fundraising goals.

Reporting to the Director of Brand, Marketing & Fundraising, this position is tasked with driving the success of some of genU’s highest growth business units by working in partnership with business and operational areas to understand their goals and create a pipeline of enquiries and audiences to achieve ongoing growth.

While genU’s main support hubs are in Victoria, Western Australia and Tasmania, the Marketing Business Partner role can work from anywhere in Australia. We’re looking for the best person for the role, hungry to drive growth and make a difference in the lives of others.

Collaboration is key for this role as we work holistically as a team and organisation to create impact, aligning marketing strategies with genU's broader organisational objectives and profit targets.

Your responsibilities will include but not be limited to:

• Developing and executing marketing plans, campaigns and collateral across a wide range of mediums, including but not limited to traditional and digital channels
• Creating and integrating campaigns focused on customer acquisition, retention, and fundraising, to diversify income streams for genU.
• Working with media partners and individually to continually track and optimise the performance of these campaigns and driving leads towards conversion.
• Driving awareness of genU and allocated business units and increasing traffic through targeted digital marketing and communications.
• Developing and refining marketing collateral and materials to provide engaging, informative, and personalised content.
• Seeking partnership and sponsorship opportunities where possible to help to drive opportunities for our people and profit.
• Establishing and maintaining a contemporary sector and community presence for genU, including developing an effective social media strategy and monitoring campaign effectiveness.
• Ensuring adherence to brand and corporate identity standards, while complying with all legal requirements.
• Staying informed of developments in the marketing profession and identifying opportunities to advance genU’s marketing strategies.
• Reporting on and analysing all aspects of marketing and communications across genU to measure effectiveness and inform future strategies.
• Working with the wider team to manage the brand representation, collaborate on projects as needed and assist the Director on implementing initiatives and campaigns across a range of areas when required. 

Essential Requirements:

• Current NDIS Worker Screening Check or willingness to obtain;
• Current NDIS Worker Orientation Module certificate of completion or willingness to obtain;
• A tertiary qualification in relevant discipline and/or relevant work experience that could be equated to tertiary qualifications.
• 3-5 years' experience in marketing, communications, fundraising, brand or related discipline
• Sound experience in managing B2B and B2C campaigns

Desirable:

• Postgraduate qualifications in related field
• Experience in services marketing environment            

For You!

genu staff have access to a range of benefits, including but not limited to the following:

• Investment in You: In addition to a comprehensive induction program and ongoing professional development, genU is committed to providing opportunities for career progression. You will have access to a range of accredited training modules, staff mentoring programs and our internal jobs board.
• Commitment to Staff Health & Wellbeing: 24/7 access to an innovative, holistic employee assistance program that supports your emotional, mental, financial, and physical health.
• Increase your Take Home Pay: Salary package up to $15,900 per annum each FBT year plus further meals and entertainment benefits.
• Employee Discount Program: Save money with employee discounts and savings at over 450 of Australia's most loved retailers and service providers including Coles, Woolworths & JB HI-FI.
• Study Scholarship: all genU employees are eligible for a 20% scholarship towards undergraduate and postgraduate courses at Torrens University.
• Employee Referral Program: Refer someone to work at genU and receive a generous cash bonus once that person completes their 6-month qualifying period.

• At genU, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to genU (including alternate formats of application forms). To discuss adjustment requirements, please contact recruitment@genu.org.au

For further details about this role please feel free to reach out to please contact Katie Lee at katie.lee@activ.asn.au.

Applications will be progressed, and suitable candidates interviewed as they are received.