Marketing Business Partner

Location: VIC, WA or TAS  
Employment status: Full Time Permanent – Hybrid
Job number: 2759 

Hey you! 

genU is seeking a passionate and driven Marketing Business Partner to develop and execute comprehensive marketing plans that enhance brand visibility, attract customers, and generate revenue through targeted campaigns and initiatives. 

The Business Partner will be responsible for the training and education portfolio in the marketing team, which includes our two Registered Training Organisations genU Training and Activ Pathways. Our RTOs deliver a wide range of vocational education and training aimed at empowering individuals and driving social impact. We're a welcoming and supportive team where having fun at work is part of our culture and as a truly national team. 

We are open to flexible location and hours for the right candidate – because great people thrive in different ways.

At genU, we’re a profit-for-purpose organisation, reinvesting our success back into programs to create real social impact. From disability and aged care support to community-focused initiatives, we’re here to help people live their best lives. 

What you’ll do 

As a Marketing Business Partner in the Brand, Marketing & Fundraising Division team you’ll: 

• Partner with the National Manager Strategic Marketing & Brand to develop and execute marketing plans across a wide range of mediums, including traditional and digital channels.  

• Create and integrate impactful campaigns focused on customer acquisition and retention.  

• Develop and refine innovative marketing collateral and materials to deliver engaging, informative, and personalised messaging. 

• Partner with internal and external key stakeholders to understand their objectives, challenges, and opportunities ensuring that marketing efforts are tailored to meet their specific needs and drive profit.  

• Be an open-minded individual and supportive team player with a clear vision and passion for sharing successful ideas, concepts and campaigns. 

• Ensure your assets, campaigns and strategies are sustainable through thorough planning and budgeting. 

• Summarise the impact you are making through frequent and accessible reporting.

What you’ll bring

• Minimum of four years’ experience in marketing, communications, fundraising, media, brand or a related discipline.  
• Tertiary degree qualified in Communications, Journalism, Marketing, Public Relations or a related discipline. 
• Excellent interpersonal and communications skills, both verbal and written, with the ability to effectively build relationships and consult with a range of diverse and passionate stakeholders.
• A self-starter and ‘can do’ attitude with a passion for making your portfolio your own. 
• A deep understanding of marketing planning and implementation across conventional, digital and social media channels and platforms.
• Proven experience in managing B2B and B2C campaigns.
• Experience in briefing and creating engaging social media content and its cross promotion. 
• Experience and interest in CRM and CMS administration. 
• Organisational skills with a clear focus on planning and reporting.

(You’ll also need an NDIS Worker Screening Check and Orientation Module Certificate – but don’t worry, we’ll help guide you through this.)

Bonus points for

• Experience working in a Non For Profit organisation
• Exposure to Education or RTO environment  

Why you’ll love working at genU

At genU, we’re committed to creating a welcoming, safe, and respectful space where everyone is empowered to play their part in the important work that we do. 

We welcome diversity in all its forms including disability, culture, gender, age, sexuality and religion and celebrate the unique perspectives and experience each of us brings.

You’ll also get 

• Flexibility - full time, part time, or job share plus hybrid working
• Salary packaging - up to $15,900 tax-free plus meal/entertainment benefits
• Purchased leave options - the ability to buy additional annual leave to support work-life balance and flexibility
• Discounts - savings at 450+ retailers including Coles, Woolworths & JB Hi-Fi
• University Study Discount - Enjoy a 25% fee reduction for undergraduate and postgraduate courses at Torrens University
• Wellbeing support - 24/7 access to a holistic employee assistance program
• Referral bonus - bring great people with you and be rewarded

Ready to make a difference? Click apply to complete your application.

Don’t wait to apply! We are reviewing applications as they come in.

We are committed to ensuring an accessible recruitment experience. If you need any adjustments or have specific accessibility requirements at any stage of the process, please contact our team at activ.recruitment@genU.org.au or 08 9387 0435