National Manager Strategic Marketing & Brand

Job Details – National Manager Strategic Marketing & Brand

• Job number: 2228
• Location: VIC, TAS or WA
• Employment status: Full Time Permanent, Hybrid

Here at genU we're a group of passionate, driven people who want everyone’s lives to be happier and healthier, especially people with disabilities, the ageing and those experiencing disadvantage. We operate solely for community benefit and invest back into the same communities in which our services are delivered.

genU welcomes diversity, including diversity of race, culture, spirituality, gender, age, identity, ability, and sexuality. We are committed to providing a welcoming, innovative, safe, empowering and respectful environment for all and living these values each and every day.

Hey You!

Are you a dynamic, high-energy leader who thrives on driving performance, sparking innovation, and leading with purpose? Do you empower teams to excel by fostering trust, collaboration, and a culture where people feel valued and inspired to do their best work?

We’re seeking a National Manager Strategic Marketing & Brand to lead genU’s enterprise-wide marketing strategy, elevate our brand, and drive powerful campaigns that deliver real-world impact. This is your chance to shape the voice of a nationally respected organisation and lead a passionate team in transforming lives.

What You’ll Do

• Lead with Vision: Drive integrated brand, marketing, and fundraising strategies that fuel awareness, engagement, and growth.
• Deliver Results: Design performance-driven campaigns that generate measurable ROI and support genU’s strategic goals.
• Inspire Innovation: Champion creativity, data-driven decision-making, and continuous improvement across all marketing channels.
• Build Relationships: Collaborate with executive leaders, creative agencies, and media partners to amplify genU’s presence.
• Make a Difference: Position genU as a trusted leader in disability, aged care, training, and social enterprise.

What You’ll Bring

• 8+ years in senior marketing leadership, ideally in complex, multi-site organisations.
• Proven success in brand strategy, performance marketing, and fundraising innovation.
• Exceptional stakeholder engagement and team leadership skills.
• Strong financial acumen and experience managing multi-million-dollar budgets.
• A heart for purpose, a mind for strategy, and a drive for excellence.

Bonus Points For:

• Experience in NFP, disability, aged care, or community services.
• Fundraising leadership across major gifts, events, and partnerships.
• Digital transformation and marketing automation expertise.

Employee benefits

genU offers a range of benefits, including:

• Extra leave: 15 days of personal leave
• Salary packaging: Non-for-profit salary packaging up to $15,900 per annum, plus additional meals and entertainment benefits
• Discount shopping programs: Save at over 450 retailers, including Coles, Woolworths, JB HI-FI and Officeworks
• University study benefits: 25% fee reduction via a Torrens University scholarship for undergraduate and postgraduate courses T Torrens University
• Employee referral program: Earn a cash bonus for referring successful candidates
• Health and wellbeing support: 24/7 access to a holistic employee assistance program
• Professional development: In addition to a comprehensive induction program and ongoing professional development, genU is committed to providing opportunities for career progression. You will have access to a range of accredited training modules, staff mentoring programs and our internal jobs board

Requirements

To be eligible, you must have or willing to complete:

• NDIS Screening Workers Check.
• NDIS Worker Orientation Module Certificate of Completion.
• A qualification in Human Resources, Business, or a related discipline (or equivalent work experience)
• A collaborative and flexible approach to work, with the ability to build trusted relationships across all levels
• A passion for inclusion, wellbeing, and empowering others to thrive

Ready to make a difference?

We are committed to an inclusive and accessible recruitment experience for all candidates. If you require support or adjustments (including copies of recruitment materials in accessible formats), then call 03 5223 9102 or would like further details about the role, please contact Michael van Oudtshoorn - Chief Marketing and Communications Officer on 0400 210 006 or michael.vanoudtshoorn@genu.org.au .

Applications will be reviewed as they are received, so don't wait—apply today!

Please note, we are not accepting agency assistance for this role – we’ve got it covered!